INDEED AD CAMPAIGN
September 2022 - May 2023
ROLE: RESEARCH (FOCUS GROUPS, SURVEYS, QUALITATIVE AND QUANTITATIVE), STRATEGY DEVELOPMENT, WRITING
ORGANIZATION: AAF NATIONAL STUDENT ADVERTISING COMPETITION
OBJECTIVE: INCREASE UNAIDED CONSIDERATION OF INDEED.COM AMONG GENERATION Z
CLIENT: INDEED
DELIVERABLES: CREATIVE BRIEF, PITCH DECK, PRESENTATION, PLANS BOOK
Team #295
